“I was taking photos of some of my customers one day and said, ‘I’m bored. Why don’t you stand up or something?’ ” Mattox said, explaining the segue from beach riding to horse-surfing. “The next thing I know, there are people coming from Europe to try this new hot American tourist activity.
“It was always a goof, but we have had competitions and want to have a totally non-serious World Championships some day. All in good fun. I personally didn’t try it until six months later.”
From the Miami Herald.